Latest buyer data from the Sell My Group website

Positive signs from March

Buyers are still actively searching and planning visits.

Website engagement increased in March, showing a focused audience of buyers, while organic traffic also rose, bringing in new people actively researching ownership.

Buyer intent is building

Park searches increased, with more users selecting locations, suggesting buyers have a clearer idea of where they want to be.

Direction requests also rose, indicating people are moving from browsing to visiting. Click-to-call activity and newsletter sign-ups also increased, reinforcing stronger buyer intent.

Key Trends

  • Strong increase in lodge searches
  • Preloved holiday homes gaining more interest
  • Growth in lower price brackets, particularly up to £200,000
  • Top searched locations: Lancashire, Scotland, Cheshire, North West England and East Sussex
  • Most searched features: Pet-friendly and 12-month season
  • ​Bars, coastal locations and fishing are all trending upwards

Leads remain encouraging 

Leads softened slightly month-on-month, but park enquiries remained stable and special offer leads increased, showing buyers are still active and responding to well-positioned stock.

Members are encouraged to make the most of free special offer listings and events listings to help generate additional leads.

Now is a good time to be visible

Buyers are researching, narrowing locations and starting to plan park visits. If you have availability, now is a good time to connect with active buyers.

Advertise your homes with Sell My Group and receive enquiries directly to your park.